Type: Full-Time (40 hr/week) | Location: Hybrid - Manchester (or within a 30 mile radius)

Lemonaid Beverages is looking for a self-motivated field sales professional to grow our Fairtrade soft-drink brand across the South-West of England and Wales. This is a field-first role: you’ll spend four days each week out on the road meeting customers face-to-face and one day managing your pipeline, calls and reporting from home. If you love being behind the wheel, visiting new towns and turning first meetings into long-term partners, you’ll feel right at home here.

Since 2009, we’ve been on a mission to shake up the soft drinks market with Fairtrade, organic beverages that make a real difference. Every bottle sold contributes 5p to the Lemonaid & ChariTea Foundation, and together we’ve raised over £11 million to fund impactful social projects in our sourcing regions. Our goal is simple yet powerful: to inspire social change, one drink at a time. You can learn more about our journey and the Foundation’s work here.

And it’s not just words - every year, we pack our bags and visit our growers and project partners, like the Heiveld Cooperative in South Africa, to see the impact first-hand.

What started as a small idea in Germany has grown into a global movement. Today, our team of 130 Lemonaiders spans six countries, and in the UK, a dozen of us are driving sales and marketing to new heights.

With fresh senior global leadership and a clear vision for the future, we’re entering an exciting phase of expansion. We’re focused on winning new business across London - and we need the right person to join us on this journey.

YOUR ROLE

Your key responsibilities and what you’ll be doing

Win new business and drive growth

Your primary mission is to bring Lemonaid & ChariTea into new venues, from cafes and bars to restaurants, health food stores to night clubs. You’ll be introducing our brand and making a compelling case for why they should join our mission to create change,across Bristol, Dorset, Wiltshire, Gloucestershire, Somerset, Devon, Cornwall and Wales.

Face-to-face sales mastery

You’ll thrive in direct meetings with potential clients, using your persuasive energy and passion to secure partnerships. Every conversation is an opportunity to close a deal and expand our reach.

Craft and execute winning strategies

You’ll own and execute sales strategies to ensure we’re a leading presence across London and beyond, driving impact in your territories.

Develop and strengthen relationships

Building and nurturing strong connections with key customers will be central to your role, turning them into long-term ambassadors for Lemonaid & ChariTea.

Boost sales through stockists and distributors

Work closely with our partners to maximise sales performance across every site.

Engage with culture and community

You’ll immerse yourself in local scenes - think design, music, and nightlife, to create authentic connections and initiate brand partnerships, together with our marketing team.

Make our brand stand out

From in-store promotions to eye-catching displays using upcycled bottles and creative point-of-sale materials, you’ll make sure everyone is talking about Lemonaid & ChariTea.

Be a true Lemonaider

Continuously learn, challenge yourself, and represent Lemonaid & ChariTea with pride and passion. Work hard, stay focused, and approach every challenge with a can-do attitude and a hunger to succeed

ABOUT YOU

Now let’s talk about who you are

• Minimum 3 years proven field sales experience (B2B, ideally FMCG or on-trade).

• You already know how to sell, handle rejection, and close deals independently.

• Based in London.

• Strong self-management skills. You plan, structure, and execute your territory without daily oversight.

• Driven by results, with a true hunter mentality and resilience to keep pushing even when things get tough.

• Comfortable spending 4-5 days in the field per week to maximise opportunities.

• Authentic passion for Lemonaid & ChariTea’s mission of social impact.

• A confident communicator with exceptional organisational abilities.

• Enthusiastic, proactive, and brimming with entrepreneurial energy.

• Bonus points if you bring hospitality contacts in the North, have worked with beverages or know your way around distributors, wholesalers, or CRM tools.

WHAT WE OFFER

The perks of being a Lemonaider, changing the world one drink at a time

• A chance to work in a fast-growing global social enterprise with a strong mission to drive social change

• 26 - 30 days’ holiday a year, plus bank holidays

• A company pension scheme

• Private medical insurance, incl. dental, optical & mental health support

• Regular team socials and project trips to our farming communities and project partners in the Global South

• The prospect of joining the Lemonaid & ChariTea Foundation’s advisory board, participating in the selection process of project partners and distribution of funds

• Cycle2Work Scheme

• As many delicious iced teas and soft drinks as you can carry home 

COMPENSATION DETAILS

Competitive salary based on experience, with performance-based bonuses.

HOW TO APPLY

If you’re ready to make a difference and drive growth with Lemonaid & ChariTea, we can’t wait to hear from you! To

apply, please follow this link and complete a short questionnaire