Type: Full-Time (40 hr/week) | Location: Hybrid - A mix of being in the field, nationwide account visits, and in our London office

We’re looking for someone to take the lead on building brand love and driving sales across our wholesale, foodservice and QSR partners – especially contract caterers, workplace providers, and national wholesalers. This role blends account management, trade activation, and new business development, and is ideal for someone who enjoys both strategic thinking and getting stuck in. You’ll be responsible for developing and growing relationships with key accounts, unlocking new listings, and executing events that drive real volume – from depot days and trade shows to customer tastings and training sessions. You’ll also have one direct report while working closely with our Head of Sales, who will support your growth through a tailored professional development plan that includes internal and external training opportunities and direct coaching on areas such as P&L ownership and reporting

Since 2009, we’ve been on a mission to shake up the soft drinks market with Fairtrade, organic beverages that make a real difference. Every bottle sold contributes 5p to the Lemonaid & ChariTea Foundation, and together we’ve raised over £10 million to fund impactful social projects in our sourcing regions. Our goal is simple yet powerful: to inspire social change, one drink at a time. You can learn more about our journey and the Foundation’s work here. And it’s not just words - every year, we pack our bags and visit our growers and project partners, like the Heiveld Cooperative in South Africa, to see the impact first-hand. What started as a small idea in Germany has grown into a global movement.

Today, our team of 130 Lemonaiders spans six countries, and in the UK, eleven of us are driving sales and marketing to new heights. We’re already stocked in over 4,000 accounts across the UK and are about to take our next big step by launching into retail this Winter. With growth as our top priority, we’re focused on winning new accounts, expanding within existing customers, and exploring new channels and formats. We need a hands-on, highly organised team player to help make it happen.

YOUR ROLE

Your key responsibilities and what you’ll be doing

Account Management & New Business Development

• Manage and grow relationships with key wholesale, QSR and foodservice partners, including but not limited to

Brakes, Bidfood and DDC

• Own and drive sales targets across both new business and existing accounts

• Collaborate with national account managers within our distributors to secure listings, upsells, and menu visibility

• Manage and support a Junior Foodservice Field Sales Executive to deliver results across the Independent Offices and B&I channels

Brand Activation & Events

• Organise and execute Lemonaid UK’s full trade event calendar, including trade fairs, fresher weeks, depot days,

office tastings, and brand showcases

• Manage freelancers and the field sales team to support with customer-facing activations

• Work closely with distributors to support joint trade events and activations 

Distributor Engagement

• Work alongside wholesale partners to unlock new customer opportunities across their national and free-trade

customers and increase velocity in current stockists

• Deliver depot visits, staff trainings, and field marketing initiatives with a focus on measurable results

Strategic Input & Development

• Own your channel by providing regular feedback and insights about the market helping to shape our long

term strategic approach.

• Receive coaching and training from the Head of Sales to build confidence in commercial reporting and account

development 

ABOUT YOU

Now let’s talk about who you are

• You ave a passion for selling and a love for working with people while being able to demonstrate a longer term

strategic vision

• You have bags of Initiative and be pro-active at getting things done

• You are an effective communicator and commercial relationship builder

• You are energised by a mix of structured planning and live events

• You feel confident representing a brand in front of customers and trade partners

• You want to grow your skills and take on more strategic commercial responsibility over time

• You are comfortable managing others and enjoy developing junior team members

• You want the chance to make a real impact by driving growth for the business while keeping our focus on giving

back at the heart of what we do

WHAT WE OFFER

The perks of being a Lemonaider, changing the world one drink at a time

• A chance to work in a fast-growing global social enterprise with a strong mission to drive social change

• 26 - 30 days’ holiday a year, plus bank holidays

• A company pension scheme

• Private medical insurance, incl. dental, optical & mental health support

• Regular team socials and project trips to our farming communities and project partners in the Global South

• The prospect of joining the Lemonaid & ChariTea Foundation’s advisory board, participating in the selection process of project partners and distribution of funds

• Cycle2Work Scheme

• As many delicious iced teas and soft drinks as you can carry home 

COMPENSATION DETAILS

Competitive salary based on experience, with performance-based bonuses.

HOW TO APPLY

If you’re ready to make a difference and drive growth with Lemonaid & ChariTea, we can’t wait to hear from you! To

apply, please follow this link and complete a short questionnaire